Integrity is what you do when nobody is watching. I recently attended EVO Conference in Park City, Utah, and one of the speakers said that your brand is what people say about you when you leave the room. But whether you are a marketing executive of a large brand, a professional building your personal brand, or anyone, there is much more power in those words that are said about you when you are not there. That's when people talk who you really are, and what they really think of you. The same way - you are put to a real test when nobody is watching, when there is nobody to impress. Are you doing the right thing only because you think others will see it, or do you have integrity and always do the right thing, no matter what? I have been speaking in conferences about personal branding, and using social media in your advantage. The funny thing is that many people in my industry try to make things sound very difficult, but it is pretty simple; always do the right thing, have high morals, be nice to people and have integrity. I think some people try to take short cuts in business and life, but it's always those who take their time to do things right that last the longest. Giving up your integrity is just not worth it. Somebody is always watching even if you think they are not.