New from Finland: Kauniste

I'm so excited to share design news from Scandinavia that are not from Sweden, but from Finland. Kauniste is a new multi-designer brand from Finland, and their shop in Helsinki was one of the hottest new gift shopping spots in the city for the Holidays I hear.Kauniste was created by uniting young Scandinavian graphic designers and craftsmen to combine fresh design and traditional screen printing skills and with emphasis on using eco friendly materials, for example use water based, solvent free inks, and linen mix fabric as the linen makes the fabric durable, and it absorbs well moisture and dries fast. Linen leaves practically no surplus waste in production, and it's qualities only improve with time. The ecological approach is seen in everything Kauniste does - if there is access fabric from production, they will just create a new product with the access fabrics. This idea has been used by Finnish Marimekko for centuries, one of their stable products, the small coin purses were born from scrap material and the idea of using it all.

You can shop at the Kauniste products in their webshop. My favorites are the pillow cases and the trays.