No words needed. You just have to watch it. Fika is a Swedish institution that everyone participates in. It's such a big part of the culture that employers actually have to offer it for all employees, twice a day, by law. Found this via Transatlantic Sketches. PS. Ideas for your fika time, check out my Social Fika Pinterest board.
One day. 200+ rebel leaders. Endless possibilities. Crush 2026 brings together the trailblazers, thought-leaders, and disruptors who are building businesses that matter. Connect with people who will push your thinking, expand your network, and inspire your next big move. This isn't just another conference—it's where change happens.