Unconsciously, many women think that reaching a larger audience would nurture their unworthiness: "When I have a larger audience, then I feel more worthy, loved, successful, and enough."
But you and I both know that it doesn't work like that.
All the likes, new followers, and even new clients will not fill the emptiness you feel as you happily smile on social media.
If you don't look within to heal those aspects of unworthiness, you keep chasing for more and more without ever feeling fulfilled - just exhausted and unsatisfied.
Been there. Done that.
Feeling like all your energy goes into pushing and striving, without really receiving what you need.
If that is you, too, slow down and turn within.
But do you see yourself?
Do you see that aspect of yourself that wants to be seen, that wants to be more visible?
She looks really young, abandoned, and lonely.
She feels invisible as you look over her towards the horizon, wanting to reach a larger audience, when you should be reaching for her before anyone else.
She needs love and care. Take her into your arms.
Hold her as long as she needs it.
Once you do that, the pressure to reach a wider audience softens and that’s exactly when the right people begin to find you. The control, the tension, the subtle push that used to repel them… is gone.
Yet it’s easy to forget this healing part and to rush into doing more.
Because deep down, the overachiever in you still doesn’t feel safe to slow down.
Usually, in the media strategy, you put the biggest amount of money for reaching new people: building brand awareness. Brand awareness is extremely important because you want new people in, so you can scale your business.
But reaching a larger audience is just a part of the funnel.
You need to focus on the full funnel. The big brands do that too. The difference between you and the big brands is money, the size of the marketing team, and the visibility they have built throughout the years. But all of them started from zero.
When you just focus on just needing to reach more people, you often forget to focus on what you have right now. You have an interested audience that wants to hear from you - and some of them are ready to buy from you.
Do you see them?
Are you really taking care of them already?
Because having more visibility, or even creating a viral video, doesn't automatically mean you get more trust and sales. Unless you know how to take care of those people who, let's say, started following you on LinkedIn and showed interest in you.
We know that people who trust you buy from you.
We know that happy customers are returning customers, and often most sales do come from these same customers.
When you ignore the ones who already believe in you, you teach the universe that nothing is ever enough. Also, you lose sales opportunities.
Realign your marketing and media strategy. E.g., for a month, rather than focusing on reaching more people, focus more on connecting with those people who already follow you. Also, slow down, connect with you and nurture your inner child.
The rest will follow as they feel your new energy.
My public channelings are here to align you with who you truly are — your power and the path you are meant to walk. They are messages from the Divine Feminine Council I am connected to. All you need to do is to close your eyes, listen to my voice, and receive healing.
Dare to Be Yourself — Pilot Group Coaching starting soon!
I’m creating a small, intimate pilot group for women who long to feel a deeper connection with themselves and who are ready to be seen and heard in their full, authentic power. This coaching journey takes you deep into your feminine energy: slowing down, receiving, tuning into intuition, surrendering, and helps you balance it with your masculine side of doing, strategy, and clear action. We’ll directly connect this inner work with your business through marketing: you choose a marketing channel where you want to show up, and I help you find your natural way to be visible as you are and create from your true self. You’ll begin sharing your real voice already during the course.
This coaching happens live online, and we begin in mid November. Spaces are limited for this pilot. To learn more, email essi@essikoskilammi.com.
![[headshot] image of customer (for a landscaping service)](https://cdn.prod.website-files.com/6874a52f3965fab31cf07b31/68f75f92b2860d9b54142f37_Essi%20k12-5728%20nelio_Crush%20column.JPEG){kind=small}
Essi Koski-Lammi is a Feminine Executive & Business Coach, Wellbeing Trailblazer, Intuitive Healer, and Conscious Interior Designer. Through her work, she helps women entrepreneurs reconnect with their inner wisdom and bring that alignment into the way they live, lead, and build their businesses. Her approach integrates business and marketing strategy, conscious design, feminine leadership, and deep inner work to create true Spaces of Wellbeing. Read more: www.essikoskilammi.com
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