How to Turn Your Expertise Into A Book And Land Your First Publishing Deal

Written by
Katja Presnal
Published on
October 28, 2025
Business & Leadership

How to Turn Your Expertise Into A Book And Land Your First Publishing Deal

Use your expertise to write a book and turn it into opportunities.
Written by
Katja Presnal
October 28, 2025

Do you ever wonder how to write a non-fiction book, and how to land your first publishing deal?

Are you looking for the next boost in your business or career? Maybe having a book to showcase your expertise and grow your personal brand is exactly what you need.

How Long Do You Keep a Business Card You Receive from Someone?

Does it get the premium spot on your bookshelf?

What if you created a business card, that wasn’t tossed away, but cherished?

Your book will share your message while you sleep! Books turn your professional expertise into content that helps you to sell more, for years to come. 

A few years ago, I decided to write my own book together with my business partner Candice Kilpatrick Brathwaite.

Our book Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company published in English on August 9, 2021, and in Finnish a few months later.

Our book was an Amazon Bestseller within the first two weeks after publishing in the USA, and the first edition of the Finnish book (published by Basam Books) sold out in less than five weeks.

Is Your CV 2 Pages or 200 Pages?

What if your book could be the entry point to your expertise, and your personality and voice?

After the success of Big Rich Money book, I founded Crush Movement in Helsinki, Finland, and Candice landed a corporate job at JP Morgan Chase in New York City.

Our additional book projects went on hold, but stay tuned for additional books from us in the future.

We have over 20 years of collective experience in business and marketing strategy for international companies of all sizes. Together we demystify money blocks, entrepreneurial mindset, branding, strategy, marketing, and how to build sustainable business models in our upcoming book. Our universal success-producing advice is based on our accomplishments from viral campaigns for household name brands reaching a hundred million consumers, and witnessing multi-million dollar startup failures - and anything in between.

We have been bloggers, content creators, and marketing strategists for around 15 years, and while we both have self-published a book in the past, you could say we are both relatively new in book writing and publishing.

However, we wrote the Big Rich Money in less than four months (in two languages), negotiated a publishing deal without an agent and had multiple publishers interested in working with us.

And bottom line, still, years after publishing the Big Rich Money book, people contact me because they have read the book.

Nobody remembers what kind of social media posts I was publishing four years ago, but a book - it’s a CV and a business card that has a long shelf life.

Turn Your Expertise Into A Book And Land Your First Publishing Deal

We put our tips for what to know when you start writing your book, and what kind of information your book publisher might be looking for in order for you to land your first publishing deal in a short ebook.

It is exclusively available for Rebel Leaders who are part of the Crush Movement. You can find the ebook in the Rebel Leader Content Vault. To get an access, join now.

Don't miss the How to Turn Your Expertise Into A Book And Land Your First Publishing Deal ebook, and our secrets on our book publishing journey.

These tips are best suited for:

  1. CEOs, business owners, or professionals who are interested in up-leveling their business and writing a book to elevate their personal brand. We will show you the exact steps we have taken to accomplish this for ourselves.
  1. Authors who want to sell more. Every author is a business owner. While our book contains advice applicable to the success of any business, we believe that every author is a business owner, whose products are books.  We will show you how to dominate your niche and be a marketing powerhouse.

Not Writing Books Yet? Here is What You Can Start With.

If writing a book feels too intimidating at first, start with the 30-day LinkedIn Challenge. It will get you into a habit of writing every day, and growing your personal brand as an expert (and a future author).

We are also always looking for guest writers and contributors at Crush Movement online magazine.

You don't have to wait, you can start taking your author dreams more seriously already today, just by starting to write more.

About the author

[headshot] image of customer (for a landscaping service)
Katja Presnal

Founder of Crush Movement. An award-winning marketing strategist and digital pioneer who built her career as a global nomad, helping Fortune 100 brands and entrepreneurs grow and break sales records. A bestselling author and keynote speaker, her work has been featured in Forbes, The New York Times, and MTV3.

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A 30-day challenge designed for authentic thought leaders who want to become unignorable on LinkedIn.Build trust, master storytelling, and attract the right audience without relying on AI or clickbait hacks.Includes 28 emails with over 100 customizable post ideas, helping you show up confidently, optimize your profile, and grow your credibility, engagement, and sales.

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