Join the Crush x Emmy Fun(d)raising Campaign

Written by
Katja Presnal
Published on
March 3, 2025
Lifestyle

Join the Crush x Emmy Fun(d)raising Campaign

Donate your power clothing. Share your story. Double your impact and empower through fashion.
Written by
Katja Presnal
March 3, 2025

This is an invitation to make HERstory together.

My message is clear: there is hope, when we work together.

Women's rights and DEI topics are not having a moment, and Crush is needed more than before.

I won't sugarcoat it: we were struggling to get event sponsors.

So it was only logical to think: "I will sell the shirt off my back, if I have to. But Crush is happening."

After sitting with this thought for a while, I knew there had to be a better way.

Then it came to me: What if we all donate just one piece of clothing, sell them, and the proceeds go to support Crush?

Would you say "yes"?

Join the Crush x Emmy Fundraising Campaign

We partnered with Emmy, the leading Nordic marketplace for pre-owned premium clothing. They differ from many other second-hand retailers by not approving fast fashion brands.

We all donate one power piece, Emmy will take photos of the clothing and accessories, and put them up for sale on their website.

All proceeds go to the Crush Movement. More specifically to covering the costs of producing our annual events.

But why stop there?

Empower the person who purchases your clothing by sending your message of encouragement or the story of that clothing.

What did you wear when you crushed it?

Donate your power clothing.

Share your story.

Double your impact and empower through fashion.

Even better if you can also share your story on social media, so more will join.

It's important to get many people involved, so invite your friends too.

The Crush Collection store will open when we have collected the first 100 clothes.

Can I count on you to be part of this?

The #EmmyCrush campaign has the potential to be much more than just a fun(d)raiser.

It has the potential to show what we can accomplish together.

Warmly, Katja Presnal, founder of Crush Movement

About the author

[headshot] image of customer (for a landscaping service)
Katja Presnal

Founder of Crush Movement. An award-winning marketing strategist and digital pioneer who built her career as a global nomad, helping Fortune 100 brands and entrepreneurs grow and break sales records. A bestselling author and keynote speaker, her work has been featured in Forbes, The New York Times, and MTV3.

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