Written by Women Of Wonders, Essi Koski-Lammi and Jenni Demus. Follow us on Instagram @wowyourwork & join the WOW movement.
In the business world, authenticity often takes a backseat to professionalism. Especially for women, it can be challenging to become visibly authentic. However, research shows that embracing authenticity can be a game-changer for women leaders, entrepreneurs, and businesswomen, increasing their freedom to be themselves in the office.
Authenticity is a powerful tool for success, enabling women to build genuine connections, inspire collaboration, and find personal fulfillment in their careers.
Authenticity is more than just being true to yourself.
It's about feeling worthy, enough, and safe to embrace your unique identity, needs, values, soul purpose, and signature gifts in every aspect of your personal and professional life.
When you cultivate a strong sense of self-worth, you gain the confidence to navigate challenges, assert boundaries, and express themselves authentically. This fosters a sense of psychological safety, where you feel secure to take risks, make mistakes, and show vulnerability without fear of judgment.
When you align with your authenticity at work, you:
Women Of Wonders is a shared soul mission of Jenni Demus and Essi Koski-Lammi, where they help business women thrive through feminine power and qualities. Jenni and Essi have been immersed in the spiritual world and personal development from a young age, receiving a significant portion of the teachings from their parents. Their quest for self-discovery has spanned over two decades, leading them to live and work internationally, with extensive experience in business, marketing, and advertising sectors.
Throughout their careers, they have witnessed how the business world operates predominantly with masculine energy. This can be particularly inauthentic, draining, and stagnant for women, hindering the full utilization of their potential. Jenni and Essi are now determined to assist businesswomen in discovering an entirely new and fulfilling way of doing business rooted in feminine wisdom, authenticity, and resources.
In practical terms, they help clients to:
Jenni Demus is a seasoned professional dedicated to empowering leaders and teams within organizations to achieve both internal and external growth without sacrificing mental health and well-being. She has over 12 years of experience as a Coach and Mental Health Therapist.
She is also a published author, having written the insightful guidebook "I Love Therefore I Am – 30 Steps to Inner Power". Since becoming a mother, Jenni has found a deeper connection to her sensitivity and authenticity, infusing these qualities into her practice to create more empathetic and supportive spaces for her clients.
Currently, Jenni is deeply engaged in researching psychological safety within two global corporations as part of her pursuit of a business transformation degree (MBA). She strongly believes that psychological safety is a fundamental pillar for the success of leaders, teams, and businesses alike.
Essi Koski-Lammi is uniquely skilled in guiding individuals and businesses toward their highest potential. She integrates over a decade of international business experience, an MSc in Business studies, and a strong background in building global lifestyle brands with over 20 years of spiritual know-how.
She is an Inner Alignment Coach, Clairvoyant, Intuitive Healer, Interior Designer, and the founder of Ettinordic. She empowers customers, whether individuals or business executives, to thrive and flourish personally or professionally. In addition to her coaching services, she creates healing spaces for businesses and individuals through conscious interior design, fostering greater harmony and well-being in their lives.
Join us to WOW your authenticity. WOW your work. WOW your business. WOW your life - but most of all WOW yourself.
Crush Movement empowers women and non-binary people in business to grow their visibility, influence, and financial power by building communities, media platforms, events, and global connections. Our vision is to make Finland the first country in the world where the gender gap is closed.
One day. 200+ rebel leaders. Endless possibilities. Crush 2026 brings together the trailblazers, thought-leaders, and disruptors who are building businesses that matter. Connect with people who will push your thinking, expand your network, and inspire your next big move. This isn't just another conference—it's where change happens.